If you’re a pro blogger, or if you sell products online, Pinterest is one of the most important marketing tools you’ll need. You can’t be inactive on Pinterest if you want to grow your business!
Knowing how to promote a business on Pinterest takes a lot of research and practice, and I’ve written tons of best-practice tips here for you to check out.
Even if your blog is new, and doesn’t have any first page rankings yet in Google, you can drive thousands and thousands of viewers to your blog posts and affiliate marketing links just through Pinterest. 100% free.
But just like any other search engine, it has to be optimized to be found in search results. You need to know how to use Pinterest SEO.
Just like optimizing blog posts for Google, Yahoo, and Bing, keywords matter in Pinterest. It’s essential for you to have your keywords in at least:
a. Your Pin’s title
b. The html title or alt text of the image that you’re using. Don’t just name the file, Image.1234, that doesn’t help Pinterest find you.
It also helps to include keywords in the description that you write for each original pin that you post, as well as the text that you put on the image itself. The more solid and clear your keywords are attached to each Pin, the better they’ll rank.
When I finally adjusted to using strong keywords in all of these areas on my own Pinterest, I quickly started getting repins and website clicks/visitors every single day.
To find great Pinterest keywords you can start by using a simple, free tool like pinterestkeywordtool.com to get started. It’s very basic, and clunky, but it can help you find some common search times.
To gather powerful and more strategic keywords I use a keyword research tool called Jaaxy. It not only informs me how many searches each term gets, but it tells me how much competition I would have, so I can target high traffic, low competition keywords.
It’s an awesome combination.
2. SEO Optimized Images
Believe it or not, Pinterest is pretty picky when it comes to which pins they really like. An SEO friendly Pinterest pin needs to be tall, vertically shaped, with warm colors, and bold, clear words. This not only makes Pinterest like your pins more, it also makes your pins more clickable. People will save and click pins that look nice, and stand out.
Here are some examples of recent pins of mine that have had repins and engagements this week (both pins are 7 days old at time of publishing):
I use a popular free app called Canva (the app that most avid Pinterest users use), to format these. You can easily build and customize pins right in the app to be perfectly fitted for Pinterest.
3. Optimize Your Profile
Not only should you be using keywords in your pins, but they should be a huge focus in your profile. Your Pinterest profile should be a very clear representation of your brand, and what you’re about.
These are the 4 essentials:
a. Use a profile picture with your face. Get someone to snap a nice picture of you, make it look cool with a SnapSeed filter, and upload it. This increases your chances of getting followers, because it adds a human level of connection and relatability.
b. Your board titles matter. Use keywords in them, and make it very clear what the board topic is.
c. Post frequency. 3 per day is a must. You should be saving or pinning 3 pins per day to be deemed active and notable in the eyes of Pinterest. Most profitable bloggers will use a post-scheduler like TailWind or Buffer to schedule these pins ahead of time. These are both solid services – TailWind costs $15/month, and Buffer costs $10 (though with less features). They allow you to make a bunch of pins when you have the chance, and then schedule for them to pin automatically, 3 times a day, so that your systems can run on autopilot. Sustainability is key, so that you don’t burn out.
d. Your bio. This is the introduction that welcomes your profile visitors to follow you. Optimize this by using the correct keywords. Don’t keyword stuff it, because you don’t have much room in the brief bio. Choose searchable words.
Plan Of Action
When I applied these SEO practices to my own Pinterest my account jumped in viewership and engagements. This is what you need to do to grow your blog, especially in its youngest stages! Many of my first affiliate sales were through Pinterest clicks!
If you aren’t applying these SEO practices to your Pinterest, your efforts on Pinterest will largely go to waste. Though posting on group boards can get you fast attention no matter what (and this is why I highly recommend starting out on group boards), the long-lasting power of your Pinterest marketing will rely on your SEO habits. Just like your blog.
Good SEO needs to be the groundwork that all of your other Pinterest marketing strategies grow from. Once you have a solid base of optimization that will help viewers find your boards, THEN it’s time for Pinterest strategies and tricks. Prioritize your SEO.
If you’re looking for other ways to market and grow your Pinterest, check out this post of Pinterest tips.