Is Shopify a Revolution for Business Builders?
I remember graduating college with a lot of fear. I didn’t like to admit it to anyone. Not my fiancee. Not my parents. Not my classmates, friends, teachers, and career counselors. But the desperate scramble to get employment, living on small paychecks trying to keep up with the cost of living, and those student loans.. well it was a pretty scary concept.
Several of my friends and I quickly realized that entrepreneurship was the key. Being innovative, and building a business flexibly with very little money to start out, we soon realized that the INTERNET gave us an opportunity to not only build businesses, but gain enormous freedom of time, and even to build wealth.
As a bunch of 20 year olds, we had once thought this a nearly impossible achievement.
For people looking for a money-making opportunity online, it has become apparent that Shopify is a revolution!
This is Shopify in detailed review.
Who Can Build a Business With Shopify?
At its most primal core, Shopify has one mission: to make building a profitable business online possible for anyone.
If you’re like me (and even if you’re not) the idea of the technology involved in creating an online business can be incredibly daunting. The majority of people looking to start businesses don’t know much about coding, plugins, search engine optimization, or website design.
Shopify does this for you! Managing all of the technology details, giving you all of the tools necessary to make a beautiful, and extremely professional looking website, and even allowing you to customize and personalize your store.
– new entrepreneurs looking to start a drop shipping business
– seasoned sellers on Amazon and eBay (this is the perfect completion. The perfect trinity knot to scale your business)
– owners of traditional brick-and-mortar businesses hoping to expand your influence online (this can increase your profits straight to the moon, because increased visibility is so important)
– College students
– Busy professionals looking to grow their income in a secondary, more passive format
– Single parents
– Anyone trying to make money!
There is no specific target market for Shopify beyond people hoping to become entrepreneurs, gain more freedom, and make more income.
There are many users on Shopify who have created multi-million dollar businesses, and sold their businesses for over $10,000,000. Many have created healthy 6-figure businesses. This may sound strange, or make you skeptical. I know it made me feel this way for a while, before I started to delve into the actual method to the madness.
The people creating these lucrative businesses, retiring young, traveling freely or working where and when they want, are not often unusual geniuses or inventors. They’re regular people, sometimes with a dash of creativity, who decided to take action instead of dismissing an unfamiliar concept.
Shopify Gives You The Power of Branding
So you have your product. Even if you haven’t thought of one yet, don’t panic. You need to remember this; the value of almost every product in existence is in the BRANDING.
The mantaray wallet I carry cost somewhere between $20 and $30. It’s a nice brand, real leather, smells great… the company got that wallet for about $4.
That organic, super natural shampoo that you’re buying for $14 per bottle? The company may have got that for around $3.
You can get a real fox fur coat at cost for about $250. Most brands sell real fox fur coats for several thousand dollars. There are full fur coats selling online for over $30,000. These companies pay around $250. Think about that profit margin for a second… being conservative we could say a $25,000 investment could easily flip for over $250,000. That’s a decent chunk of profit.
The value is in the brand.
Even if you don’t have money to buy extensive inventory, there are strategies to get around that. Crowdfunding. Pre-selling. These are all things you can learn.
This is where Shopify comes in. There is a massive amount of education within Shopify on how to create a brand name and campaign that will sell, and then it provides the user with all of the tools necessary to get to your goal.
Aesthetics are hugely important. The appearance of your inventory. Your marketing. The smoothness and speed of your website. The clean simplicity. Ease of use. These factors all affect your brand.
And this can be done with ease! You can save enormous amounts of time, energy, and money by delegating the heavy lifting to Shopify.
So What Are The Tools Shopify Provides?
When you think of all of the things that need to be in place for a business to run successfully it might make your head spin.
Shopify is designed to handle all of this. It allows you to:
– manage your inventory
– does all of the fulfillment FOR YOU; packing, shipping, tracking, and even the customer service/follow up with your customers
– create state of the art blogs and pages to help you build a social community around your business
– it creates the shopping cart for you, as well as the ability to instantly accept multiple payment options, like credit and debit cards, Paypal, etc.
– it allows your store to accept numerous currencies
– it allows your customers to create login accounts on your website
– provides data on your webstore’s visitors
– you can connect it to your Amazon or Ebay stores
– Shopify even has a Point of Sale (POS) system that can integrate with your physical store if you have one! Essentially, you can use a tablet to connect your register to your Shopify store, accept card transactions, and even provide an extensive online catalog.
There are even options you can add that will do things like book-keeping and accounting for you! I’ll mention these apps below.
These tools save hundreds of hours AND thousands of dollars in running the business. Never mind the reduction in stress.
There’s a notorious killer of thriving businesses on the loose. Your young business may not be in as much danger, but once you really get rolling and start to sell with significant volume one of the most fearsome killers of success is being spread too thin.
What happens is that there are so many different aspects of running a business that require time, attention, and expertise, that a business owner trying to handle it all themselves will eventually just collapse.
Most business owners find that their only choice to survive is outsourcing or delegating some of the responsibilities by hiring employees.
Needless to say, this is extremely expensive.
Shopify provides a library of apps that you can add to your store to accomplish these tasks, mostly or entirely autonomously!
Many of these apps are free.
Be aware that some of them have monthly costs, such as a book-keeping app to manage sales tax and other nitty-gritty number crunching jobs. But the expense of these apps is still nothing compared to paying someone else to do it for you, and once your business is large enough to need this help, a management fund for things like this is necessary anyway.
It’s All About the Look (well… almost)
For anyone who has even dipped a toe in modern marketing, or has ever walked through a shopping mall, one thing should be abundantly clear… Looks are huge.
Chalk it up to society’s superficiality but A LOT of stock is placed in how something appears, how it smells, how it tastes, what it represents, and the emotions that its sensory appeal gives you.
This is especially true in sales.
This is why it is absolutely pivotal that your website or webstore look, to be honest, awesome. It needs to look modern. Maintained. Clean. Free of poor grammar, sloppy amateur images, and clunky navigation.
All of these things say something to your (potential) customer about your store. Is it trustworthy? Is it the real deal? Does it deliver quality? Are you transparent, authentic, reachable, and consistent?
I was really excited to find that Shopify offers a series of website themes and templates that look impeccable!
With a few clicks of a button, your website can look like it was designed by a team of professionals (because it was), and your inventory presented through expensive photo shoots (which it wasn’t).
Add some of your own personal touch, and your brand (remember that word?) will look like the final word in classy. Or grungy. Or shabby chic. Or trendy. Or whatever it is that your target demographic will love.
It’s all about validating your brand, and building trust.
Community and Support
Shopify support is the bomb. I had heard that their support system was “award winning”. Who knew, they apparently hand out awards for that kind of thing. But I didn’t really grasp it until I experienced it.
Not only was the support available constantly, 24/7, but their responses to me were fast and thorough. While many of my experiences with “support” from different programs I’ve used have just left me more confused than before, Shopify personally took care of my needs when I unsure about something.
This is extremely important, whether you’re brand new to the online business, or an expert business builder. If you can’t get support when you need it, you’re better off somewhere else.
Give the live chat a try, email them, talk to Shopify itself or the community of fellow entrepreneurs, whichever way you go you have actual support.
I have only found this level of support in one other online venture that I use, with a program called Wealthy Affiliate. It’s more of a blogging business, but Shopify and Wealthy Affiliate are the two best support systems/communities I have experienced online, and I have experienced many (I can still feel the lingering migraine).
This is another part that blew my mind.
Anyone who is familiar with the process of running a website or webstore knows how much hosting matters.
Shopify gives you UNLIMITED bandwidth for your “.com”. In other words, no matter how big your business grows, even once you’ve built your own empire, bringing in $100,000+ each month and welcoming 50,000+ monthly website visitors, Shopify will continue to handle the load without collapsing, or even slowing down.
It’s fully secure, lightning fast, and can set you up with a new website OR accept your pre-existing one.
This helps you keep customers, my friends! The details are below.
So What Does it Cost to Use Shopify?
That was my big question.
I’m going to be honest, when I first started seeing rave reviews about Shopify I still ignored it, and wrote it off.
My assumption was that it was absurdly expensive, and that starting a lucrative online business was only a viable option for someone with stacks of savings… I was still trying to keep up with tuition bills.
Truly starting a profitable business is NEVER going to be free. If we wait until something free comes along, we will spend the rest of our lives toiling in 9-5 jobs, that leave us too drained at the end of day to give our families the attention they deserve, punching clocks, dreading Mondays, and longing for our little weekends. Starting a business is an investment.
BUT IT DOESN’T NEED TO BE AN EXPENSIVE ONE!
I found to my surprise, that Shopify was something that even I could afford. See below:
That Basic Shopify plan is completely sufficient to start up your business!
Shopify for $79 per month is for when your business is running hot, and making solid profits.
The Advanced Plan for $299 is for when you already have a lucrative business, and you are ready to start scaling it to create it into a giant. $299/month may sound like a lot of money now, but when your business is already bringing in enormous profits, this is a business expense that is very easy to absorb.
Just to put it into perspective – running a typical small business that is generating over a million dollars annually will have a mortgage or building lease, property taxes, employee payroll, extensive office utility bills, office supplies, business insurance, professional fees (lawyers, CPAs, etc.), and yes… even toilet paper… THIS IS BEFORE MARKETING, ADS, AND OTHER REVENUE BOOSTERS ARE EVEN FACTORED IN!
It costs thousands and thousands of dollars a month to run most brick-and-mortar businesses that are making money.
So the opportunity that the Internet, and Shopify present, is astounding.
Basic Shopify: $29, (10% less if you sign up for a yearly account. 20% for 2 year account)
Shopify: $79 (with 10% or 20% discount possible)
Advanced Shopify: $299 (with 10% or 20% discount possible)
There is also a Shopify Lite option for $9, and an enterprise option Shopify Plus that you need to call a sales consultant to discuss.
Your opportunity lies ahead of you! The only thing left to do is take action, and stay motivated!