Software in Question: Use Proof
Style: Social Media Marketing
Rank: This one’s an essential…
My fellow entrepreneurs, internet marketers, and business owners striving for success online – I’m sure you can relate to this.
With enough time and effort we eventually get traffic coming onto our websites. We meticulously construct posts, storefronts, and promotions to get more eyes on the stuff we’re selling.
But sometimes all of that traffic, those ads, those eyes, still don’t convert into sales.
It can be really frustrating! We work hard to provide value, but our dreams of building profitable businesses seem unattainable. What’s the point of getting so many visitors to your business if you’re still not making money?
Don’t get discouraged! Over time I’ve found that with the right strategies success is VERY possible!
One of the key strategies that I came to understand is social proof.
Human psychology plays an absolutely HUGE part in sales and marketing. We don’t always keep that in mind, but it’s one of the first keys to success. We shouldn’t have to dig too deep to figure out how people’s minds work, right? We’re all living inside one ourselves!
We also don’t need to look too far to see that we’re social creatures. The perceptions of our peers usually matter to us. This is why social proof is a deeply important part of online marketing!
So What is the Strategy of Use Proof?
If you’ve shopped online any time in the past year or two you’ve probably come across something like what you see above.
The concept is simple. A business uses this software so that people can see that other people are buying the product. It’s a built in form of quality confirmation, that typically results in HUGE conversions for a business.
Not only does this play on the natural human tendency to conform, but when a visitor to a business can see that their peers are seemingly buying up a product, the natural emotional response is to trust the business more, and buy.
The truth is, people don’t usually like being advertised to! If they can sense that a website is stuffing promotions into their face, or that everything they’re hearing about the products is hyped up by the business-owner, it comes across as disingenuous.
Clutter, at least of the advertising kind, is becoming more and more despised by society’s buyers.
This is where the social proof strategy of Use Proof comes in! Snippets of reviews, or even just the buying history of other visitors to the website, is an endorsement that feels natural, instead of fabricated.
I became my own example of this! I would frequently see Use Proof being used in online stores and drop shipping businesses. I could never understand why it would let me know that others were buying the product, while at the same time finding myself more inclined to buy! And never even guessing that this was done intentionally by the store.
The Key to Online Marketing
Use Proof software is becoming one of the quintessential tools for modern, online marketing. Over 70% of buyers will read reviews or look to some social confirmation before making a purchase, so its merely an adaptation to the times.
Even more important than the presence of social proof, is the VISUAL element. I found that Use Proof was not only capable of maintaining a stream of buyer verification, but it also includes pictures!
This creates a personalized, human, and even communal element to your webstore.
The Business of Community
I’m young. I’m 23 years old, recently graduated college with a degree in communications and marketing. And it quickly became clear to me as I set out in business that I needed to find mentors who are a few years ahead, and more experienced.
I’ve been incredibly blessed by many mentors who have come around me to teach me in my journey into entrepreneurship, and one of the integral things that I’ve been taught is that networking in a community is one of the greatest paths you can take for your business. Good business is social.
I looked around at friends that were making $250,000 a year, working 10 hour weeks. Sales professionals I know reaching annual profits over 10 million. Successful business owners. One of the greatest things they have in common is an understanding of social proof.
So what are the kinds of businesses that can benefit from Use Proof software?:
a. Dropshipping and other ecommerce stores (here’s looking at you Shopify store-owners)
b. Affiliate marketers
c. Educators selling their higher ticket courses/products through webinars
d. Small business owners looking to create a presence online
Really, any business owner looking to optimize their online sales!
Track Your Trends
On a more advanced level, Use Proof is the perfect completion of Google Analytics.
It reveals to you not just numbers, and clicks, but personal profiles that can tell you about your individual customers, and the demographic that you’re finding success with. It looks like this:
If you want to succeed online, just as in any other business, you need to know your customers. Where are they from? What are they interested in? How old are they?
Sometimes your target demographic may seem obvious. If you sell boxing equipment your target demographic probably won’t be senior citizens. If you sell chainsaws your primary market might not be new mothers. And if you sell Medicare supplements you’re not looking for high schoolers. But the details aren’t always this obvious!
Using visitor profiles like this, many business owners are able to discover that their products are popular with some very unexpected demographics. A little reshaping of a marketing campaign to fit the right people could cause EXPLOSIONS in profit.
Equally important… when you have a product that is really hot, and selling well, you need to capitalize on that! Use Proof does this:
Remember what we said about the way people like to do what other people are doing? When website visitors see a wave like this, hundreds and even thousands are inspired to not miss out, and jump on the band wagon.
Think of the way the stock market works. A rumor goes out that some penny stock is the next Amazon, and what happens? People start to buy, and OTHER people can SEE that other people are buying. Even if it’s only temporary the waves of profit can be massive. This is human nature.
And this is how Use Proof capitalizes on your hot products.
And This Is Why Thousands of Marketers Are Utilizing Use Proof.
For you, as a business owner, these kinds of marketing strategies may seem impossible to access. Especially if you’re just starting out.
I felt the same way when I first heard about the strategy!
My assumption was that software like this costs thousands of dollars, and is accessible only to massive companies with massive marketing budgets. Or at least online entrepreneurs who have already generated millions.
I’m on my own, and have started out fairly recently. I know many of my readers are in the same boat. My marketing budget is not huge!
The affordability of Use Proof completely surprised me, and blew me away.
There are different plans, on different tiers, depending on the size and needs of your business.
With annual billing:
The Basic Plan is $25/month. This is capable of sustaining 1,000 monthly visitors, and can be used on unlimited domains (for those of you with multiple businesses ;)). It’s perfectly sufficient for a young business!
The Pro Plan is $66/month. It has all the perks of the basic plan with capability for 10,000 monthly visitors, and tracking hot streaks.
The Business Plan is $108/month. This is for owners of more established businesses. It’s designed for up to 50,000 unique visitors monthly, and has every analytics tool there is.
Or you can join below!
The Use Proof website will guide you on how to get your social proof strategy set up on your website(s), and further articulate the exact uses of this strategy.
I have found this to be one of the most powerful ways of building trust in an online store. If you need to take your sales promotions to the next level, and especially if your potential buyers seem to have reservations, this kind of tool is the natural next step.
You can get full access to the free trial below. Boost your conversions and profits, friends! And I’m excited to hear about your successes!