Ah, the nitty gritty. Those all-important little details for running your business that stack up, until it feels like you’re spending your whole life on the small things. Whether you’re detail oriented, or a big picture visionary, if you want to know how to scale your online business, you need to know how to outsource your nitty gritty business processes.
For the sake of your sanity!
When you’re running a successful online business, or just starting to get one off the ground, there’s a lot to keep track of, right? No matter what kind of business you have, from affiliate marketing to Shopify selling, you can’t avoid that. You have to make original pins to put on Pinterest (at least 3 times a day), then there’s Instagram posting (once per day), writing blog posts, answering emails, contacting product suppliers, troubleshooting website issues, writing product descriptions, approving and replying to comments, creating Facebook ads, keeping track of tax details – *takes long, deep breath – doing research, editing, doing photography for your Instagram or product pictures…
The list goes on and on.
So when your brand starts to grow, how do you keep up?
These are the 2 most important strategies, or investments, that you can
1. AUTOMATE STUFF
For the love of all that is good and holy, automate some of your processes. The beauty of having an internet business is that there are simple website plugins and apps that will do half the work for you. Utilize this!
Traditional brick and mortar business often have to literally hire part-time employees just to keep up with many of these things. Internet businesses can use simple apps for these processes. Here are some of the best.
MiloTree is a perfect plugin for any kind of internet business that has a website (which is… I suspect… all of them). MiloTree creates a bridge between your site, and your social media, and it invites every single one of your visitors to your social media world.
That’s how you collect followers.
Don’t be like most companies. Statistically, business are investing around 44% more on acquiring new customers, than they are on retaining old customers. This is crazy, because it also costs up to 25% more to get new customers (or readers, if you’re a blogger), than it does to just keep people who have already come to you.
MiloTree is a plugin, that uses a customizable pop up to invite your website visitors to follow you on Pinterest, Instagram, or email. You can even include images from your social media to entice them. By creating a following like this, you build up a pool of free advertising. If you have a big following, every time you post it’s seen by people who like your brand already, and may become repeat buyers.
At only $9 per month, it’s one of the cheapest, simplest and most effective investments you can make for your business.
– Social Media Managers/Schedulers
These are scheduling apps. Instead of having to manually post to your different social media accounts every single day, you can use these applications to set a schedule, and it will automatically post to social media for you. Some of them are also sale savvy enough to post at optimum times, without you having to worry about it.
These social media managers consolidate all of your accounts onto one dashboard, so you can check them all out at once. It also has a Follow Cop feature that keeps you informed when you’re unfollowed on Instagram or Pinterest, or have leaches that just take your likes and follows without engaging in return.
Here are 6 of the best:
It can be exhausting trying to keep up with consistent social media posting (speaking from experience here). But by outsourcing to things like TailWind, you can keep your social media consistently relevant, without babysitting it every single day of your life.
Trust me, it’s a relief during holidays or traveling, when you barely have time to post.
– Quick Books and Stride Tax for bookkeeping
One of the most frustrating little time burners as a self-employed business owner is book keeping. It takes time, it’s a lot to keep track of, and if you’re anything like me all the numbers make you go cross eyed.
Sure, we all hate paying taxes, but keeping track of them is just a part of doing business. And because you’ll want every deduction you can possibly get, it’s good news that we have apps to take of those things.
So you’re an internet entrepreneur – you can write off your internet bill, computer costs, part of your phone bill, and even a chunk of your mortgage (I mean, your house is your office after all). But how can you keep track of all of that?
Quick Books and Stride Tax are both apps that let you consolidate all of your tax info, and even automate a lot of the work for you.
Stride Tax, for example, is a tax that you can open whenever your driving for business related things. It will track your miles for you, automatically calculate the deduction you qualify for, and even provide you with a PDF at the end of the year with your recorded deductions/exact mileage/etc.
Quick Books can be accessed on your phone, or even as a direct appinstallation on Shopify (for you store owners). It will keep track of your bill due dates, your expenses, your gains, and even lets you scan receipts to store in the cloud as evidence of deductible costs.
Don’t forget to use the free Stride Tax app, and Quick Books as your business scales. It will help you from you getting swamped.
2. Outsourcing to Expert Freelancers On Fiverr and Upwork
I do freelancing. One of the best ways to make extra cash if you’re an expert in something is to pick up gigs providing your expertise to someone else. I’ve created logos, and been paid to do various other marketing things for clients.
Believe it or not, freelancing communities like Fiverr and Upwork can also be great, affordable places to get business processes done FOR you.
Fiverr, especially, has hundreds of freelance creators, designers, marketers, and more who are offering hundreds of services to business owners. You can often get blog posts written by Fiverr writers for $10, or even less. Fiverr freelancers are typically communicative, professional, and open to adopting the tone and style that you want for your content. This makes Fiverr a priceless resource for a scaling business.
The more and more you grow, set aside a budget for this resource, and then start to delegate different projects to Fiverr pros. The last thing you want to do when you start to get momentum, is to be overwhelmed by the flood of work, and fall apart before you even really take off. This happens to a crazy number of business owners!
Take a look through Fiverr here, and see some of the projects you can get done, fast and affordably.
Don’t Lose Your Pace, Or Your Head
Here are 2 super important things for a growing business: 1. keeping momentum, and 2. the business owner’s (your) sanity. If you lose those things, there’s not much point to the whole effort.
By outsourcing your business processes, you enable yourself to keep pace with your growth. And by using freelancers and plugins like the ones above, you can do this without hiring employees, keeping your costs down.
Something to think about. I’m routing for you guys!