Hey guys, Jordan here! So one thing a lot of fledgling entrepreneurs ask a ton of questions about is how Pinterest marketing really works. Going in blind, it can be totally overwhelming. Trust me, I remember the feeling.
So whether you opened your business 2 hours ago, or you’ve been in business for millennia but have just now started to expand your social media presence, these are 7 things you absolutely need to know.
This is how to promote your business with Pinterest.
#1: Why Does Pinterest Matter?
Ok, so we know that social media marketing is pretty much non-negotiable in today’s business world. If you’re self employed, and you’re reading this is in the 21st century, you probably already know this.
But when Facebook has over 2 billion users, it’s VERY easy to forget that any other social media platforms exist. Or at least forget that they matter. If you’re one of the people that scoffed about that little “sticky note” board online, you aren’t alone.
Underestimating Pinterest is a mistake. In fact, with the exception of Instagram, it may have no equal in the future of social media marketing.
– statistically 86% of millennials (the rising majority of buyers) say they use Pinterest to plan things. The demographic using Pinterest is largely suburban, employed, and making around $70,000 per year (meaning they CAN and DO buy things comfortably).
– 2/3rds of the pins on Pinterest are related to brands, and about 75% of Pinterest users are cool with this. In other words, the 2 billion monthly searches on Pinterest are friendly to promotions. This is unique. Most people hate ads.
– 93% of Pinterest users say they use it to plan purchases. So it’s a den full of buyers.
– Visuals. The affect that visual aesthetics have on sales are growing daily. And Pinterest is all about visuals.
Here on Young Retiree, I will ALWAYS recommend that you be everywhere. Make your brand ubiquitous. Make your name seen. But if you have to pick only a couple social media outlets to promote yourself, for the sake of time, Pinterest NEEDS to be one of them.
#2: Your Pins Need To Be Tall
I learned this the hard way. I’m not kidding, one of the first pins that I ever entered into Pinterest when I was letting the world know about Young Retiree, was this picture below.
It didn’t have any words or titles on it. I left all of that in the description. I just plopped this picture, as it is, on Pinterest, and hoped it would convert into lots of clicks and website visitors.
It didn’t work out.
The VAST majority of clicks and responses on Pinterest are to tall images with words, or at least a clear idea of the point. As someone is scrolling down Pinterest, the taller pins stay in their line of vision longer, and this helps it to catch and keep their attention (especially if everyone else on the board is pinning square images).
My later pins looked more like this below, and the difference has been huge.
Stays in your line of sight nice and long, doesn’t it?
#3: Color Matters
While it’s good to have plenty of color and light in your pins (if people scrolling through Pinterest can’t tell what your pin IS, it’s not going to do you any good), this isn’t my main point here.
Believe it or not, using warm colors, like subtle reds, oranges, and burgundy, will naturally get more responses than colder colors, like blues.
Why is this? Well the subconscious choices of social media users are grounded in psychology, and we don’t have the time to get into the science of it here, but it makes sense that the more inviting a picture (Pin) is, the more responses it will get. Just like puppies, candles, and warm sweaters, it influences a mood, conscious or not.
#4: How To Create Snazzy Looking Pins (for free)
This is something I hate to admit as a professional marketer, but I’m pretty bad with design software. Photoshop has never been my strong-suit.
Design is an art, and without experience, it can be an intimidating one!
When I started tackling Pinterest marketing, I spent over a day stressing and trying to find a website or option where I could easily create Pinterest Pins.
I finally found the two best options I could have possibly imagined.
One is a free app called Canva. The other is a free suite of design apps by Desygner. Just look up Desygner on an app store, and you’ll see all of the options (Logo Maker has been particularly helpful for me).
Canva is my favorite to use for Pinterest Pins. It’s INCREDIBLY easy to use, and you can create awesome looking, eye-catching pins in a matter of minutes.
Design is not only way easier than it was a few years ago, but you can now do it completely FREE!
#5: Get Followers
Want to be successful in Pinterest marketing? (Or any marketing)… you need some fans!
You’re already inspirational because you’re striving for something big. You’re in your own business, you’re trying to get your name out there, and you’ve probably already worked very hard, and dreamed. You’ve probably started to develop some great content, or gathered some awesome products. You’re WORTH following!
But in the beginning, it can be tough. So here’s the strategy.
Your first 50-100 followers should be pretty easy to get.
If you’re part of any social media networks in your private life, share your Pinterest everywhere and ask your friends and peers to follow you. Be bold! Sharing your Pinterest on your Facebook, Twitter, or ideally in some internet marketing/small business owner communities, like Wealthy Affiliate.
Secondly, you can also just follow other people and their boards. A lot of the time this will result in them following you back.
This initial 50 to 100 followers IS NOT your primary audience and consumer base. It’s just a means to an end, and we’re getting to that next.
#6: Join Pinterest Groups
Just like Facebook groups, Pinterest groups are one of the most important places to do your primary marketing. These groups are already centered around a certain niche interest.
Once you have a follower base of at least 50 people, you will have some credibility when trying to join groups related to your brand. And this is how you can really start driving some highly interested, high converting, and free traffic.
This is the golden opportunity. But be tactful. You want to stand out like a penguin in a crowd of kiwi birds, but you DON’T (!!!!!) want to stand out like a salesman that’s just there to squeeze them for money.
Contribute value and helpfulness to the group. Your voice will be clearer and stronger.
#7: Paid Traffic – Is It Necessary?
Ultimately, this is a decision you’re going to have to make for yourself. But I would suggest that Pinterest may be one of the social media marketing spaces where you can get the MOST conversions without paying for any traffic at all.
Pinterest has a highly customizable advertising set up. It gives you a lot of control, and allows you to limit how much is spent every day to drive your Pins to the top of a list.
You may eventually decide that paying for traffic is necessary, but just bear this in mind. Unlike search resources like Google, Pinterest is extremely visual, and it’s designed to be scrolled through quickly. As a result, you don’t need to rank at the very top of a list like you would in Google, to see clicks and responses.
You just need to be eye-catching and authentic (so this isn’t an endorsement of click bait).
And if you use the Pinterest group strategy consistently, and sincerely, you can drive enormous amounts of traffic to your business without paying a cent.
You now that old saying, a picture paints a thousand words? This applies really well to Pinterest.
Get your name out there, make your business known, and NEVER forget to the value of pictures and visual representation in your marketing campaign.
Now take action!
Thanks for reading guys, and ask me any questions in the comments below!