How To Start A Print On Demand T Shirt Business – The Steps I Used

July 23, 2018 Jordan Meola 20 Comments

This post may contain affiliate links. Please read My Disclosure for more info.

 

 

I knew that I wanted to be an entrepreneur, and work for myself, pretty early on in my career endevours. The job search had left me exhausted, with little to show, and frankly I’ve never wanted one. Obviously, making a living and providing for yourself and your loved ones is a good thing. A necessary thing, actually. Living abundantly is usually a good thing too… so is hard work.

 

And while I’ve tried a number of different businesses, and found success in a few, starting up a print-on-demand t-shirt business was one of the best choices that I made. Maybe you’re looking for a business opportunity yourself! Trying to break free of an oppressive workplace that sucks away all your time. Trying to boost to your income to the next level.

 

An apparel business of your own, using print-on-demand, is one of the best methods I could recommend. Here’s how I did it.

 

 

#1: Make A Plan Before Launching

 

 

Before you dive head first into launching a business (and picking up a few expenses), make sure you know how you want to approach it. I say this because there are multiple ways to make a lucrative business out of print-on-demand, not just one. You need to make sure you pick the method that fits you the best.

 

These are the approaches you can take:

 

  1. Do your own artwork, by hand or on the computer. This is how my wife and I launched our business. She’s excellent at drawing. We use a free app called Cam Scanner to scan pictures of her artwork (thus creating them into web files). Then we built a social media presence, opened a Shopify store, and used several of the free Shopify programs to print our designs onto EVERYTHING! Mugs, canvas wall prints, flags, yoga mats, t-shirts, hoodies, sweaters – you name it. This is my #1 recommended method

 

2. If you don’t have drawing or designing skills, don’t sweat it. It may cost you a little bit more (we got our designs totally free), but you can get designs from pro freelancer desingers for pretty cheap on Fiverr. And if you don’t want the extra challenge of running your own store, you can sell on online marketplaces like Etsy, where many of these print-on-demand companies will integrate. Amazon also has a print-on-demand option called Merch by Amazon, where you essentially license out your work and make commissions when your shirts sell on Amazon, but this method is not necessarily recommended because it’s closed, and you have to qualify for it with Amazon.

 

The designs can have any artwork on them, sort of like this (if goblins holding sea horses happen to be your thing):

 

 

 

Or it can have words with jokes, popular slogans, or messages that people connect with:

 

 

 

 

Making this decision depends on who you are, and what your natural skills are. Both approaches work.

 

The easiest and initially cheapest ways to start are with online marketplaces. Amazon and Etsy are some of the best known, but stores like Redbubble and Threadless allow you to just print right on their clothes, and sell right on their marketplaces. This is incredibly easy because these marketplaces already have a lot of traffic, and they’re specifically made for t-shirt selling from private designers (not corporations).

 

But I don’t recommend this method unless you absolutely have to use it. They charge too much for the clothing, so for you to set any kind of profit margin, you have to charge an insane amount of money for your clothes. And that makes it hard to sell. On top of this, you won’t have your own brand. You will be a part of the wall of t-shirts for sale on Redbubble or Threadless, blending in with the rest. This isn’t bad for everyone! And you can certainly make some money with this approach. But it’s absolutely not my recommended method if you’re truly trying to develop a sustainable brand.

 

Renee (my wife) and I built our store on Shopify. At only $29/month it’s super cheap to have your own store, and as you own it, you not only don’t have to pay the commissions that online marketplaces would take, but you have more control over pricing, making your products easier to sell.

 

This is the approach I will focus on the most.

#2: How To Build A Sweet Store, Brand, + Logos

 

 

 

That’s our logo. Simple, but memorable. It’s helped us to create a name for ourselves.

 

One of the first things you want to do when you’re creating a brand of your own is develop some memorable logo(s). Again, if you really want to avoid doing any of this yourself, you can get one made for you cheap on Fiverr. But if you’re going the independent route, I’ve been able to create professional looking logos and designs on a few free apps that I use on my tablet.

 

Canva, and Logo Maker by Desygner are both free apps that you can use. Not only can they help you build a logo in a matter of minutes, but they also allow you to size different pictures/logos to fit wherever you’re posting – blog banner, Instagram, Pinterest, Facebook, they all have different ideal sizes that you can easily adjust to.

 

For free background pictures that look amazing, just use Unsplash.com. You should never be selling these photos on clothes, or for profit in any way, but you can use them on your site to make it look awesome!

 

Finally, Shopify will help you establish the look and feel of your brand. You don’t just want a catchy name, a logo, and a few good designs. Go for an actual ambiance. A message and a story that you want your store visitors to know. Establishing and selling a good brand is almost like selling an entire lifestyle, not just the coffee mugs or t-shirts that you’re selling.

 

 

#3: How Do You Print On Clothes? How About Cost? And Company?

 

For starters, when I say print-on-demand, this refers to a method in which you can give a print company your unique, original design, and they will print and ship it to your customer when and only when you make a sale. This means that you don’t technically have any expense. You don’t have to buy inventory, or pay for the service. When a sale is made, they automatically subtract their profit from the overall sale, and the rest of it gets sent to your PayPal or bank account.

 

It’s a pretty risk free way of doing business.

 

Keep this in mind though – not all print-on-demand companies are equal! So choose wisely. The quality of your print-on-demand company will directly reflect on your brand. Good quality products, reliable delivery, solid customer service, all of these things will affect your customer experience. And customer satisfaction needs to be your #1 goal. Not only will a satisfied customer become a repeat customer, but their satisfaction will result in positive reviews and social proof (i.e. posts on Facebook and Instagram with your products), and that is platinum for your business success. 

 

These are the 5 companies that I use and recommend. Each one suits a different need.

 

1. Printful

Printful is the best known and most used print on demand company that’s available on Shopify. The huge advantage to Printful is just that there are SO MANY OPTIONS! Printful has an enormous variety of products, and color variations. You can offer your customers anything from bucket hats to door mats. Most other companies lack the full range of options that Printful has.

 

The cons of Printful? Most of their products cost too darn much. While a t-shirt from one of Printful’s competitors may cost $8.50, the same quality t-shirt from Printful may cost $12.50.

 

Printful’s products are of good quality, and we use them often for tank tops, but if you want to make good profit margins they’re not my top choice.

 

2. Teelaunch

By far the company we use the most on Shopify is Teelaunch. Teelaunch doesn’t have the kind of variety that Printful has, but it’s prices are much better, and their quality just as good.

 

The lower costs of Teelaunch have made it possible for us to set decent profit margins, so we can keep more of each sale, without compromising on the quality.

 

Teelaunch is our #1 choice for mugs. Especially accented mugs. They look good, and the price is right. See below…

 

 

 

The cons of Teelaunch? They have a small variety of colors, and their all-over-print options are not good. The full coverage print sweaters are not the best quality, and their “all over print” shirts are only covered on the front. Regular t-shirts and mugs are best with Teelaunch.

 

 

3. Printify

Printify may be the overall best option on Shopify. They have a variety almost as diverse and awesome as Printful’s, with better prices. There prices may not quite top Teelaunch every time, but they’re one of the most competitive.

 

Printful is probably my favorite choice for all over prints. They’re one of the best quality and the most affordable.

 

These are the socks we were able to make through Printify…

 

 

 

 

4. Printy6

 

 

 

You ever see one of these things stuck to the back of a phone? Maybe you have a phone grip yourself. Printy6 is a U.K. based company. And even though their prices aren’t always the best, they are my top resource for print on demand phone grips. These things are selling by the ton.

 

In addition to phone grips, Printy6 is also a great resource if you want to print some of your artwork on wall prints and canvas.

 

 

5. Skyou

 

 

There are 2 major factors that have caused people to avoid this newcomer. Skyou is tough to use. While these other companies can set you up with tons of products in a matter of seconds and a few clicks of a button, using Skyou is like using a slightly outdated and detailed graphic design software.

 

It’s also a Chinese based company, and there is a distinct language barrier that might make a western business owner hesitant (the English translation isn’t the most impressive).

 

It would be a mistake to ignore Skyou. While there prices are higher, it’s the most customizable, high quality print on demand option in existance. You would easily elevate the level of a streetwear brand far and high above your competition with the magic of Skyou. Just be warned, you may want to be pretty well established first. This is the kind of company you build $100 hoodies with.

 

#4: It Pays To Be Social a.k.a. Promoting A Business In The 21st Century

 

 

 

Is social media really that important for marketing a business? It’s not just important, I would almost go so far as to say… it’s everything.

 

Check out my post on social media marketing for more details on strategy ==> Social Media Marketing

 

If you’re going to be selling physical products online (we’re talking about printing shirts, so unless you’re just selling “the idea” of clothes, or invisible clothes *awkward, then you’re in the physical products business), visuals are EXTREMELY important. So you need to be in places where lots of pictures are shared publicly. Facebook, Pinterest, and Instagram are the 3 greatest places for getting traffic to your business.

 

I still have never paid for a single advertisement. 96% of our initial traffic came through free Facebook traffic. And through it we did just over $500 in sales within our first 11 hours in business. So yes, Shopify + Facebook works, and if you do it right without cutting corners… it REALLY works.

 

 

 

 

In the weeks following our launch, we continued to pull a steady stream of sales, ranging from the occassional mug order, to single orders of 100+ t-shirts at once. This traffic was 100% driven to our store through Facebook and Instagram. 100% free.

Our conversion rate surpassed the industry average as well.

 

 

 

 

My point is just this – social media needs to be a central part of your promotion strategy. That’s non-negotiable.

 

There are several ways that you can build a social media presence, and you need to do these things before you launch!

 

Facebook:

 

There are over 2 billion people using Facebook. That’s a lot of potential customers. But how do you start making a name for yourself on it without paying for a ton of ads?

Put some effort into your brand page on Facebook. Logos, artwork, lots of pictures, lots of posts. Getting pictures of your sample products is going to be extremely important. You can use free photo editing apps to improve the appearance of the photos, and then populate your Facebook with these images.

Your first initial likes will probably be from friends that you invite to like your page. You probably don’t want to seem like your selling to your friends, and I get that, but they will likely at least be your initial source of likes and shares. The more your content is shared, you will see a noticeable increase in traffic.

After your initial likes and shares give you a little credibility, you can start to grow by joining Facebook groups. It can be about fashion, but it doesn’t have to be. Does your store specalize in cat shirts? Find some cat groups. Aliens? There are plenty of Facebook groups about aliens. Find the people that will love your products.

 

Instagram: 

 

Instagram is easy to grow organically, and its the perfect place to show off pictures of your brand. This is one of the earliest we released, of me wearing one of our shirts:

 

 

 

The picture is simple, and not especially professional looking, but within 24 hours of posting the picture this shirt had risen to be our #1 selling shirt at the time.

#hashtags on Instagram work like keywords. Just like using keywords on an affiliate marketing blog or business page, you shouldn’t overstuff your Instagram posts with hashtags. But choose the right ones and you can gain an enormous amount of traffic from other people who like or follow those hashtags.

If you use Instagram, try it out for yourself. I posted a photo of my cat one time on my personal Instagram, and used a few cat related hashtags. Within an hour I had been followed by a bunch of random cat lovers I didn’t even know.

It’s powerful visibility.

 

 

Pinterest:

 

Pinterest is one of the best places in existance for promoting your brand for free. I actually wrote a guide on how to do it right here ==> How To Promote Your Business On Pinterest

The thing that makes Pinterest so unique is that people don’t go there just to socialize. They go their to be advertised to. Unlike most other social media, over 70% of Pinterest users have not only used Pinterest to make purchasing decisions, but they LIKE that brands and businesses are all over Pinterest.

So you need to be on Pinterest.

Take tall, attractive photos (if you don’t know how to shape pictures to be ideal for Pinterest, just use the Canva app, and they have an option to shape posts to Pinterest). Then post some Pins like this one:

 

 

People can find these pins. Many people may save these pins, and these pins may ever cause you to go viral. Don’t expect it immediately, but don’t get discouraged. Consistent, quality pins can eventually skyrocket your internet presence.

Social media is KEY for promoting your brand.

 

 

You Can Do This!

 

There are few business opportunities in today’s world with as much potential as a print-on-demand business. So give it a shot!

 

Build a Shopify store, connect those print-on-demand apps, and seize the day.

 

Remember, none of these recommendations I gave you are things that I did once and then sat back to enjoy success. They all took consistent, repeating action. They took constant evolving and learning. They took a small upfront investment, a lot of research, and a lot of time shooting and editing pictures (I’m a total noob with photography and still am. It’s a process).

 

But the opportunity here is great! If you have any questions, let me know! Or follow me on Facebook, and Pinterest!

 

 

 

 

20 People reacted on this

  1. This is a great idea – I can see it made you a not insignificant sum of money too! I’ve thought about the t-shirt printing business but have heard it’s unprofitable, but by your example, evidently there’s money to be made, if it’s done properly. I might check this out! Do you think this might work with other customisable products, such as baseball caps, mugs, etc?

    1. Hey Jack, thanks for sharing!

      Yes, print-on-demand can work really really well! Every business can be unprofitable. There are thousands who say this about affiliate marketing, drop shipping, or really any other business model. A lot of people decide that because they themselves didn’t succeed, it must be impossible to make money in it.

      It’s really a matter of doing the right things, and doing them a lot. It’s a matter of learning the proper methods.

      You can print on just about anything! Baseball hats, snapbacks, mugs, thermoses, flags, bracelets – anything. If you have some good ideas, it may be worth the shot! 

  2. I totally love the idea of selling T-shirts through these on-demand printing sites. It gives you a lot of flexibility in terms of creativity without having to worry about stocks.

    I’ve used Printful but not the rest that you mentioned. Their quality is quite good in my opinion. What about Teespring? Have you had any experience using them before?

    1. Hello Cathy! I’m glad you found Printful! They’re pretty great and they have a lot of great options.

      My only real experience with TeeSpring is as a customer. I’ve bought shirts through it, but never actually used it to sell anything. The shirt that I bought is of good quality, but the printing is not. It was like an iron on sticker more than an actual cut-and-sew or sublimated shirt. This may be just because of the variety that I purchased, but it was a bit disappointing. 

      The reason I never chose TeeSpring is that when I looked into them I found that they charge exorbitant amounts for each product, to such a degree that I would feel guilty adding any amount to the price at all. To make any kind of profit I would be forced to overcharge my customers. TeeSpring’s competitors, like RedBubble and Threadless, are fairly similar. They have lots of traffic, which is great! But long term, they’re not the best deal.

      Teelaunch, Printy6, and Printify with a Shopify store are my top recommendations. And Teelaunch even integrates with Etsy!

  3. This is a great post! Sometimes people spend so much time trying to find the right product to sell, when in reality if we keep it simple, like T-shirts, it can be a very profitable business. It’s a great way to start! Everyone wears a T-shirt, right?
    I once looked into using the platform GearBubble, it looks very easy to use as well. Have you heard of them?

    1. Hey, thanks for commenting Giselle! Great point – a lot of entrepreneurs trying to think of a great idea for a start up business think that they need to practically reinvent the wheel or think up some never-before-seen innovation to have a successful business. Keeping it simple actually works really well!

      I haven’t heard of GearBubble before, but I took a look at it just now. It looks good! Have you used it? And would you recommend it?

  4. I have always wanted to make my own shirts and sweaters and stuff to sell. I am a mixed martial artist in the works you can say, and I am going to be making shirts so my supporters can wear them to my fights. I was looking at just buying a bunch of different sizes and selling them myself but this sounds like a much better idea. Thanks for the information.

    1. Hello! I’m glad you found the post helpful, your idea sounds awesome! It will save you a lot of money in the beginning to dropship your brand clothing using print on demand. Once you have a lot of regular buyers of your merch you might find it cheaper to stock your own inventory, but when starting out, print on demand is the perfect risk free way of launching.

      Good luck in your career!

  5. Print on demand tshirts business are becoming more and more popular because of how easy you can start it. I have a few friends of mine who worked together to start their own business online. They are graphic artists with great portfolio. Profits in the tshirt printing business is great too!

    1. Hey, thanks for dropping by! Absolutely – the opportunity to sell artwork in the form of apparel now is pretty incredible. And it’s actually pretty easy to get free traffic too, thanks to Instagram and Pinterest.

  6. Thanks for sharing relevant information about t-shirt printing . there are many t-shirt printing company which provide customized t-shirts at cheap rate. you can resample your product before dispatching. it is also used for reselling purposes .
    you can either order in bulk or single order .

    1. No problem!

      You’re right! I haven’t tried bulk ordering before, I generally just do print-on-demand, but I know the profit margins are better for bulk ordering if you can sustain the risk.

  7. Hello there,

    Thank you so much for this blog. It was what I needed and been looking for. I`m thinking of starting this business for a while now, but I have one question. Do your designs have to be digitized in order for these companies to print it? I do my own designs, but I don`t know how to use illustrator or photoshop. I only draw. Do I need to hire someone to do that or do they turn it into a digital version before printing it.

    1. Hello Sara! That’s so exciting that you’re starting up a business!

      I totally understand – that was the hardest part for us too, with our store. My wife’s designs are all hand drawn. She works mostly with ink and pencil drawing. So your designs do NOT need to be digital artwork, or created in Adobe Illustrator to make good t-shirt designs. But you DO need to get your artwork into a digital file so that a printing company can transfer them onto your merchandise.

      You’ll need to take pictures, or scan your artwork. It will take some practice with lighting, contrast, and other lighting edits on your photos to make sure that you have really crisp images. Then you can remove the backgrounds my using a free software like Inkscape, or LunaPic (also free). We just use free stuff.

      Some of the printing companies will help you a bit with preparing the files, but you’ll usually have to do some of it yourself. Once you get used to it, it’s not too hard :).

      I hope this helps!

  8. Thank you so much. That is very helpful.

    Another question. When I set up my account and store, how does it work after someone places an order? do they handle the shipping and payment? or do I have to also be following up on that? Bare with me please. I`ve never done this before and their website is very confusing!

    1. Hi Sara!

      It’s no problem at all :). What did you set your account up with? Did you use Shopify directly, or are you selling on Etsy, or did you just set your account up with one of the print on demand companies?

      If you have a Shopify store, your print on demand account can link directly to it. If that’s what you’re trying to I can walk you through it, just let me know. Whenever a customer hits the buy button, goes through checkout, and purchases your merchandise, the order will be totally handled for you. Everything is automated with most of these print on demand companies (Printful, Printify, and Teelaunch are all 100% automatic. If you’re using Printy6 you need to manually go in, pay their wholesale price on the item sold, and they’ll do the rest). Shopify and the POD companies will generally handle everything for you. They will even email the customer for you, to let them know when the order is shipping out.

      The money that you get from the sale will be right in your Shopify or Etsy account. It may take a couple weeks, but they will then send it right to your bank account or PayPal, whatever you’ve connected to your store.

      It depends on where you have your store.

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